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Brand story
Legend has it that a pheasant left home in the famine to search for food to save the villagers. He went through rough and sudden fires and unyielding adversity into a phoenix. He finally found food and the villagers were saved. Thereafter, everything was peaceful and the grain was abundant. Rumors of him, the world's treasures come, follow him, the joy of the world goes hand in hand.

In modern times, there is a man who believes in this legend.

In 2006, he built a factory to cook delicious food, named Phoenix Nest. The original intention is simple and romantic, making the world's clean and delicious snacks for the snack-loving wife.

For more than a decade, he quietly explored the development of specialty cuisine, and he has an additional identity - good father, he said, to contract children's snacks, whenever possible.

This feeling and responsibility continues to this day, in addition to a good husband, a good father, he hopes to be able to bring love and ideals, become more people's hearts of the extraordinary good taste.

He is the founder of Phoenix Nest and the epitome of each of us. We need food for survival, and we seek delicacy for love. Like Phoenix Nest, with courage, responsibility and love, we are destined to be extraordinary.
  • In February 2019

    In February 2019, Phoenix Nest's first brewing barrel of hot and sour powder was launched. Phoenix Nest officially entered the mass food industry to create a “one machine and two wings” development strategy, and steadily promoted the high-end products.

  • In March 2018

    In March 2018, the 2nd National Convenient Self-Heating Food Industry Conference, Phoenix Nest won the two awards of “2017 Top Ten Explosive Convenient Self-heating Foods” and “Excellent Suppliers of 2017 Self-heating Foods”.

  • In March 2017

    In March 2017, Phoenix's first self-heating small hot pot was launched at the Chengdu Sugar and Wine Association, causing a sensation in the industry.

  • In December 2016

    In December 2016, nearly 60,000 square meters of production base was successfully built and put into trial production. The layout of company's first self-heating convenience food industry chain was completed.

  • In January 2015

    In January 2015, Ding Hong, secretary of the Jiulongpo District Party Committee, surveyed the company's five major teams to investigate the company's e-commerce project.

  • IOn September 16

    IOn September 16, 2014, China's advanced spicy industrial production base with a total investment of 180 million yuan was acquired in the core industrial park of Hechuan, Chongqing, with an area of 63 mu, which was formally laid.

  • In December 2013

    In December 2013, the chairman of the company won the first “Top Ten People in Chongqing”

  • In December 2012

    In December 2012, Phoenix Nest was named "Chongqing Famous Trademark".

  • In February 2011

    In February 2011, a sales company was established to achieve separation of production and sales, and production and marketing were simultaneously open to the public. Formally entered the new development model of “one sales N base”. On March 11, 2011, a large fire house in the next-door furniture factory was burned for four hours, and the second workshop was burned to ashes. The company was on the verge of extinction.

    On March 18th, 2011, we regained our confidence and secretly researched and developed in the past two years.“automatic production line of pickled chicken feet” was successfully put into operation in the company’s first workshop. The production capacity is more than five times that of traditional efficiency. Rise from the ashes". In April of the same year, the company successfully acquired the Chinese pepper chicken famous brand in the market—Chengdu Xinzhifeng Food Co., Ltd., and the company achieved contrarian growth.

  • On April 21, 2010

    On April 21, 2010, the company plans to invest a total investment of 180 million yuan in "special agricultural products processing investment development project" and the Hechuan District People's Government officially signed a contract.

  • In 2009

    In 2009, four sales offices in Shijiazhuang, Nanjing, Xi'an and Wuhan were established, thus establishing seven sales offices nationwide and completing the overall layout of the national sales market.

  • In March 2008

    In March 2008, we established sales offices with Guangzhou, Kunming and Shenyang as the core, achieving a five-fold increase in production and sales. In April of the same year, it was awarded “Chongqing Agricultural Industrialization Leading Enterprise”, “Chongqing Agricultural Comprehensive Development Leading Enterprise” and “Science and Technology Technology Innovation Demonstration Enterprise”.

  • In March 2007

    In March 2007, the company officially established the core idea of “Brand Phoenix”, introduced professional marketing talents, established the Phoenix Nest Marketing Center and participated in the Chongqing Spring Sugar and Wine Party, and the wild

  • On June 1, 2006

    On June 1, 2006, the company was officially opened.

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